Waylon Tate has been a trusted strategic partner of Trifecta Event Management since 2012, serving as our go-to expert for public relations and brand visibility across a wide range of events. Over the past year, he has expanded his role as our Marketing Director and a key member of our onsite leadership team, helping to shape the voice, positioning, and audience engagement of our clients’ events. His impact is felt not only behind the scenes, but in the way each event is experienced, perceived, and remembered.

As Founder & CEO of J Waylon & Associates, one of Dallas’ leading public relations firms with a national reputation, Waylon leads a powerhouse team of creative strategists, storytellers, and connectors. With more than a decade of experience in public relations, marketing, and brand development, he has built campaigns that launch products, amplify brands, navigate complex communications, and drive measurable growth across industries.

At Trifecta, Waylon plays a critical role in managing our clients’ voice—developing strategic press releases, overseeing media relations, and thoughtfully shaping the narrative to ensure every message is aligned, intentional, and impactful. His approach blends deep listening, bold thinking, and flawless execution—elevating each event into a powerful brand moment that sparks conversation and leaves a lasting impression.

When he’s not in the press room or strategizing the next big move, you’ll find him devouring books, traveling, connecting with the Dallas creative community, or sharing insights on storytelling and influence.

“Publicist at work, storyteller at heart. If it needs a voice, a strategy, or a spotlight — I’m in.” — Waylon Tate